Introduction
Pitching to brands is a crucial skill for creators, especially in a landscape where competition is higher than ever. Yet, even the most talented influencers often make small but costly mistakes when reaching out to brands. Whether you’re a nano-influencer or already landing deals, avoiding these pitfalls can mean the difference between silence and success.
Let’s break down the top 5 mistakes creators make when pitching to brands—and how to fix them.
💥 Mistake #1: Making It All About You
“Hi, I’m a lifestyle influencer and I have 5,000 followers...”
Too often, pitches focus entirely on follower count or personal achievements. While that’s great, brands care more about what you can do for them.
Fix: Lead with value. Explain how you align with their mission, audience, or campaign goals. It’s about mutual fit, not just your metrics.
💥 Mistake #2: No Clear Bio Page or Portfolio
You might write the perfect pitch… but if the brand checks your profile and finds a messy bio or no relevant links? You're out.
Fix: Have a clean, professional bio page that links to your media kit, past collabs, socials, and contact.
Tools like 6mm.in make it super easy to create one link that showcases your entire digital presence—beautifully and professionally.
💥 Mistake #3: Copy-Paste Outreach
Brands can spot a templated email from a mile away. "Hey [Brand Name], I love your products" doesn't cut it anymore.
Fix: Personalize every pitch. Mention something recent like a campaign they ran or a product you genuinely use. It shows that you’ve done your research.
💥 Mistake #4: Ignoring the Metrics That Matter
Focusing only on follower count is outdated. Brands now look at engagement rate, saves, comments, and content quality.
Fix: Include stats that matter-like story views, average engagement, and niche audience breakdowns. If you’re using a bio page like 6mm.in, link directly to those metrics or media kits.
💥 Mistake #5: No Clear Call to Action
So you’ve written a solid pitch… but what do you want the brand to do?
Fix: Be clear. Whether it’s scheduling a call, sending you a PR brief, or reviewing your media kit, include a CTA in every email.
✨ Final Thoughts
Brand deals aren’t just for influencers with massive followings. If you approach pitching with strategy, professionalism, and a strong digital identity (like a clear bio page), you can win real opportunities. Tools like 6mm.in can help you unify your online presence in one click-making it easier for brands to say “yes.”